Are kickbacks from Kellogg and others driving school-food purchasing?

Source Grist

D.C. Public Schools in the last two years have taken in more than $1 million in corporate rebates -- referred to by some as "kickbacks" -- paid by giant food manufacturers as an inducement to place their brands on kids' cafeteria trays at school. Documents I obtained through the Freedom of Information Act show that Chartwells, the company hired by D.C. Schools to provide food services at 122 schools across the city, through February of this year had declared $1,076,738 in rebates it received since its contract began in the fall of 2008. That represents 5 percent of the $18.7 million in purchases Chartwells billed the school system during that period. Under federal law, Chartwells is required to credit D.C. schools for any rebates it receives. Food manufacturers use the rebates as an incentive to entice purchasing agents to buy certain products over others for school meals. Rebates sometimes are referred to as "kickbacks" because powerful food service companies such as Chartwells expect to receive them, much the way grocers expect manufacturers to pay to have their goods displayed prominently on supermarket shelves.